Written by Terry Michael on Jun 13, 2020

Social Image Sizes In 2020

We all know first impressions can count, this is particularly true for social media.

It's essential to make sure all your boxes are ticked, one of those boxes, is creative size. Having an awesome, thought evoking and product selling image is great. But should it be pixelated, stretched, hard to make out in smaller sizes, you've lost your opportunity to attract those eyes.

Brands that use pixelated and low quality creatives make themselves look

unprofessional or just not in touch.

With the increased time people are spending online and on social media it's important to look your best!

The following sizes are recommended as best practise.


  • Profile photo should be 180x180 pixels
  • Cover images need to be 820x312 pixels min, to avoid stretching
  • Images shared in a post should be 1200x630 pixels


  • Profile photo's should be 300x300 pixels
  • Business background image should be 1536x768 pixels
  • Post images should be 1200x630 pixels


  • Profile image 400x400 pixels
  • Header image should be 1500x500 pixels
  • Images attached to Tweets, should be 440x220 pixels minimum or 1024x512 pixels maximum


  • Profile photo's should be 110x110 pixels
  • Image thumbnail images appear at 161x161 pixels
  • Square image uploads should be 1080x1080 pixels
  • Rectangular images should use a 4:5 ratio
  • Instagram Stories require 1080x1920 pixels or an aspect ratio of 9:16


  • Profile image 800x800 pixels
  • Custom thumbnail Images should be 1280x720 pixels
  • Cover photo should be 2560x1440 pixels

For help with marketing or advertising creative, please ,reach out!

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