Search Engine Optimisation (SEO) Audits
SEO is the real hero of the digital marketing ecosystem. Being the long-term investment that drives your content to show up on search engines and be available to an ever-growing audience.
The core goal behind SEO is to drive value to your customers, Search Engines serve the most relevant and value-adding content to their users/readers. This exchange of search-query, result-showing, and engaging with content is what makes up Organic Traffic.
The higher up you appear on search results, the higher your chances of receiving more traffic that can convert to sales.
If you maintain quality, valuable content on your web pages and still can’t seem to get a high enough CTR (Click-Through-Rate) and a decent number of views, shares, likes, and comments on your content, it might be time for an SEO audit.