We’ve Said It Before, Strategies Are Living Documents
Now more than ever, we’re acutely aware of how fast things can change. Strategies should guide, inform and drive your efforts of course, however said strategies need to be able to be adaptable to the market place and environment as a whole.
Shoppable placements and posts allow customers to shop where-ever they are. Convenience is most certainly a thing we’re all fond of!
With some 20% of searches from mobile coming from voice, this is definitely something we should ALL be watching closely, testing and mastering. This is definitely one of those “here to stay” trends.
Search Engine Dominance, SEO
With the continuing impacts of B.E.R.T & A.E.T, focus on organic ranking rankings and overall SEO health is back on the rise. And for good reason, site content should be well put together and easy to follow, and at all times should be authentic and honest. Rich snippets should be a goal and an achievable one too!
Audience Centric Communications
With Gen Z’ers making up some 40% of consumers in 2020, it’s imperative we tailor our communications. Insisting businesses portray authenticity, a sense of humour, diversity and of course they’re sticklers for privacy.
Direct Messaging, For All
Getting more personal is on the cards, efforts to create bond’s and personal experiences with your customers is more important than ever before.
Programmatic Advertising, For Simplified Reach
In a world where automation is ever trendy and appealing, programmatic really achieves this well! Ad placements, performance, customer tracking and buying can all be handled by a nifty tool, so why not?